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Teleeza - Revolutionary Mobile Content Aggregation and Advertising Platform
The advent of digital migration in Africa particularly Kenya (2012) ushered in a period where the media landscape has been systematically fragmented resulting in a crowded marketplace for content producers. With over 300 media players across Television, Radio & Publications; consumer content connection has now been elevated to priority 1.
In the now digital world propelled by the era of unprecedented content creativity & competing media houses, Teleeza Africa takes on the singular role of aggregation and dissemination of content.
Teleeza is the premier FREE TO USE, OPT IN mobile content aggregation and advertising platform on the mobile phone's first screen, the LOCKSREEN. Research has informed us that an average users unlocks their phone 60 to 150 times in a day. It does NOT interfere with the normal working of the phone. Teleeza was founded in February 2018 and over the last two years have been developing and testing the Teleeza platform using a carefully selected closed user group, resulting in the current MVP.
We are a mass market aggregation platform available to over 500 million smart phone users in Africa & 150million in East Africa
There are over 40 local, regional and international publishers already signed up and their content is now available on Teleeza.
Define three specific objectives that you would like to achieve with your proposal.
1. Availability of relevant customisable content to users on a timely and omnipresent manner via the mobile phone's Lockscreen without having to struggle through the Internet. The Teleeza users get rewarded with Teleeza points which are redeemable for value hence unlocking an opportunity that the users;
2. Other partnerships with government, financial institutions, eCommerce platforms, Universities and Colleges all accessible through the Teleeza Lockscreen platform in an simple, innovative and convenient way which is beneficial to the users;
3. With the presence of Covid19, physical newspapers and magazines which were previously shared among a large group of people is no longer a viable option for hygiene reasons, hence Teleeza will help fill part of the gap created by this.
What problems (particularly in value chain competitiveness and global disruption) are your community’s stakeholders facing due to the Covid-19 pandemic?
The Kenyan people in particular and African people in general are highly communal and easily share things including physical newspapers and magazines. In addition, for economic reasons, not many people are able to afford purchasing newspapers and magazines on a regular basis.
The presence of Covid19 has disrupted this age old habit of sharing newspapers and magazines, yet there is need to continue educating, entertaining and informing which is the traditional role of media. Covid19 has also resulted in widespread lockdowns so traditional newspapers and magazines cannot be easily distributed as they used to.
Teleeza is therefore a welcome platform in the MediaTech/AdTech space that will help fill part of this gap during the Covid19 pandemic period.
In summary, the problems Teleeza is addressing are:
1. Fragmentation of the media landscape since the 2012 digital migration.
2. Fixed Internet penetration not as high as Internet accessed via smartphones.
3. Sharing of newspapers and magazines no longer viable in the Covis-19 pandemic era.
What minimum viable solution(s) are you proposing to address the challenge(s) in your community?
As Teleeza Africa Limited, we have already developed a minimum viable product called Teleeza which is available in the Google Playstore and already being used. The IOS version is in development at the moment.
The Teleeza business model is primarily ad funded. We have various predefined advertising properties and a rate card that has been informed by a combination of traditional media and social media rate cards. We believe the Teleeza rate card offers the best Return on Advertising Investment (ROAI) for the advertiser.
The competition for the Teleeza platform is traditional media, radio, TV, content sites and blogs. However, none of them have the vantage point that Teleeza offers through the innovative deliver of content on the phone's Lockscreen. We also believe that first mover's advantage will propel Teleeza to market leadership in the digital content delivery space.
Share your story (your narrative)
In the African setting, the radio was the main media companion for a very long time until the advent of the television which then offered choice. Newspapers and magazines have not been easily accessible especially with most of the population being rural. However, the mobile phone has changed all that and now there are over 50 million devices in Kenya, 150 million in East Africa and over 500 million in Africa. We plan to have at least 5million users in Kenya in 3 years.
With the mobile phone being the undoubted new companion, this offers an excellent opportunity for a mobile content aggregation platform like Teleeza. It is even more so, due to the utilisation of the mobile phone's Lockscreen to deliver timely and relevant content.
Teleeza's founders have combined hundreds of years of experience in media, global FMCG, advertising, content development, telecoms and tech so are uniquely placed to make the Teleeza idea a reality in Kenya and Africa.
Teleeza Africa Limited, the company behind the Teleeza platform will be profitable from year 1 (June 2021) with the projected revenues as follows: Yr1-US$330k, Yr2-US$1.5m Yr3-US$2.5m
Please provide any additional relevant information that you would like to share.
In addition to Teleeza being a mobile aggregation and advertising platform, we are also partnering with other organisations with the services accessible through the Lockscreen as follows:
1. Financial institutions - For financial inclusion for all
2. Agritech institutions - For ease of accessing food during the Covid19 pandemic
3. Universities & Colleges - For ease of communication with their students and communities during Covid19
4. Food delivery and eCommerce platforms
5. Charitable organisations - To drive fundraising and promote their activities during Covid19 pandemic
6. Government - Access to government services including Ministry of Health daily Covid19 updates
Teleeza is available on https://play.google.com/store/apps/details?id=com.morbell.teleeza&hl=en_us
Your Final Proposal for challenge
yes
Hi James,
I trust you are well.
Let me congratulate you on your idea. With all this big data, organizing and tailoring it to the customer is becoming more important than before.
I wish to share a few questions and remarks for your consideration.
1. Since you’ve already developed a prototype, how about you consider changing your objectives into SMART objectives to reflect where you would like to take your prototype going forward. Visit https://thedigitalprojectmanager.com/project-objectives/ for a detailed explanation
2. Consider mentioning how Teleeza makes money – business model – in the minim viable solution section
Brilliant
Does a similar model exist? Proof of concept ?
Brilliant!
Brilliant.
Great app. Will surely bring change in Kenya
Hi James,
It is a good initiative, but, have a look at your objectives 1b) What specific opportunities will the users benefit from earning Teleeza points rewards. Objective 2) What specific benefits will the users gain through partnering institutions on the Teleza Lockscreen platform?
Teleeza is indeed a welcoming idea! The main benefit being the ability to deliver customized news to individuals without internet. It is a complete replacement for the traditional paper and digital media. It would safe cost and promote inclusiveness among low-earnings individuals.
Great Idea
Nice project, as a tech expert I never think like this way for specific advertisement, I always think its a optional think for the business. But now a days its must need thing for the business. As per my understanding you already developed your prototype. Could you please make me more clear about you business model. When do you expect to come at break-even stage.
Status label added: Community feedback received
The idea has been progressed to the next milestone.
Hey James,
Great Idea! Please put some numbers on market size, pricing etc. that would be great
I am curious to understand your business model because I see so many possibilities.
LOCKED SCREEN meaning you send notification (aggregated content) to the device, vs other platforms they can subscribe too.
Since you have android out? what have you learned from the value your users see by engaging on your platform?
Because the type, speed, and qualify of content would be key differentiation here. What do you think James?
Hi James. Awesome idea. Have consider pricing in compering with existing adverting platforms? I think advertisers will be driven by a well articulated ROI into your platform, without a doubt this is a good alternative way to give people more options.
Hi @James
Very interesting idea.
What I like:
- Using a mobile app rather than a website which is more practical on the go.
- Focusing on the Lockscreen and capturing the users' attention via that simple screen.
- Covering multiple topics in your content.
- The free model and generating income from ads.
- The fact that you have already created an MVP with some users engaged.
Room for enhancement:
- In your application, you could provide a link to your app to see.
- You are covering a huge market, and a good market penetration strategy could be to focus on a specific segment and them to grow horizontally.
- Mention how your competitors are and why your app is better for the users and for your clients (who are paying for the adverts).
- Adding some number such as the total addressable market, the investment needed, timelines, etc.
Good luck!
Status label added: Mentor feedback received
Hello James,
Thanks a lot for the info and the message :) Here is my feedback:
1. How many aggregation apps are in the market you are targeting? What is the probability for one of the large media providers or networks to transform into an aggregator?
2. The differentiation in your case compared to other aggregators of content is the lockscreen feature right? What happens if another aggregator includes this feature?
3. Awesome job with the idea of redeemable points - maybe you can think that through and see how you can use that into your advantage- drive more traffic, gamification or creating a community
4. Sounds interesting the team that you have put up. Congrats for that. How many people are founders? I've seen hundreds of years of experience :)
5. How did people reacted to having news on the lockscreen? Did they find it intrusive? I see a lot of people in Europe that are fed up by news and are trying to schedule time for checking the news. They are totally bombarded and running away for being on the plug all the time - especially with COVID-19
6. What traction do you have in terms of users in these 2 years? How many people use the app? How often? What type of news do they consume? What are the demographics and psychographics?
7. Are those companies that you have on the plaform willing to pay? How much? Do they match your rate cards? What about others which are not yet your clients?
Hi James great idea. Who is your target market and what is your value proposition? How do you intend to resolve language barriers of you intend to have it available for Africa? Where else is this service being used? All the best
First, clearly state what are the opportunities present in your community and why it is to leverage them. Next state what were the gaps in your community between the above mentioned challenges and opportunities and how you bridged them. Also, explain the process, activities and mechanisms behind your product. Share some screenshots of your customer rating on the play store or app store.
Reflect this on your final submission. Looking forward to your submission
Users tagged:
Status label added: Expert feedback received
Status label added: Submission completed
Interesting; Wish you the best on this Journey.
Status label added: Idea under jury review
The idea has been progressed to the next milestone.