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Empowering Women Through Information and Communication Technology Especially in Irrigated Agricultural Location

Community feedback received
Expert feedback received
Submission completed
Idea under jury review
Mentor feedback received

The agricultural sector is one of Indonesia's potential fields. It is a fertile land with two seasons and it’s on the equator, making it a strategic area providing a variety of plants for human needs.


Indonesia currently has more than 33 million farmers. Because of this amount, the agricultural sector must be considered and facilitated. Especially with technological advancements, to increase productivity and work efficiency. From the above number, there are as many as 1.3 million female farmers spread across various regions in Indonesia. Women farmers have a large influence on the agricultural sector. Women farmers not only undergo their profession but also as one of the spirits of farming and play an active role in improving the economy. More than 60% of farmers In Indonesia have mobile phones, male farmers have fewer mobile phones than women farmers, but male farmers say that their wives work more in the field, male and female activities overlap mostly, but women do most of the processing food and family finances. Therefore, the education of women farmers in the future should pay more attention to this matter, so that our project seems to have significant benefits for women farmers. Female farmers can become other farmers' influencers in terms of educating access to information about agriculture such as information on crop calendars, market prices, fertilizer information and others in one application on their mobile phones, they can also provide more accurate data to stakeholders through surveyors ) which shows what types of plants are cultivated by farmers, planting methods, agricultural sizes, until the level of productivity prediction. In this way, farmers can show stakeholders to estimate how much money they need for initial capital, what type of fertilizer they need to be cultivated, what type of pesticides, to how much yield can farmers produce to be marketed in certain markets.


These benefits indicate that the project is sustainable because we provide a sustainable community chain, especially women and other farmers and stakeholders. Not only that, we also expand the knowledge of farmers to be able to interact with each other and act as a digital community on our platform.


 The digital ecosystem continues to be formed which then we can begin to monetize by providing access to digital agriculture, through integrated farming. Collaborating with intermediaries, such as seed companies, fertilizers, providers of financial access to run a sustainable business model.


All of the Intermediaries can use the new ICT App to gain a competitive advantage by making their product information available online. Using the new ICT App, the companies can easily give current information on the amount of fertilizer, seed etc to use per production stage and per location, thus customizing their product information. They can instruct kiosk owners to do timely commercial and marketing actions. The existing channels used, the kiosks and face to face client education, can be integrated with the ICT App, thus potentially creating daily product exposure to the smallholders and to large scale farmers.


In addition, on the downstream side we created a platform that can help farmers gain access to markets. B2B and B2C are our business models for the long term. which hopefully can help farmers to get easy access to markets

State your goals

- Improved rural incomes, enhanced food security and improved livelihoods of irrigated smallholder.

- Agricultural extension information and financial services for 10,000 smallholders (40% women).

- Financially sustainable model for ICT for Agricultural & financial information

- low-cost, timely, and actionable agricultural information and financial services

What problems (particularly in value chain competitiveness and global disruption) are your community’s stakeholders facing due to the Covid-19 pandemic?

In promoting our project, field activities such as the introduction of data collection platforms and education and information platforms have been carried out through face-to-face education in the form of workshops, but since the COVID-19 pandemic, we have changed our platform promotion model through webinars, so that the use of digital technology has been able to reduce activities face to face on the land of irrigation farmers in Garut (West Java) and Lombok (West Nusa Tenggara). Conventional activities between farmers and extension workers are usually carried out by face-to-face to exchange information and extract solutions from extension workers. But since the Covid-19 Pandemic, people will reduce the conventional way of exchanging information as much as possible. As a result, farmers must find alternatives to communicate better to get the information needed about agriculture. Through our platform, it will be possible for farmers to get information not only from designated extension agents, but also to spread from many extension agents and farmers with similar problems as those from across the country.
It is even possible for extension agents to act as surveyors and extract plant data from farmers without endangering the health of both parties; farmers or extension workers.
It has also been proven that exchanging information on platforms is more effective and more efficient than conventional methods because we also provide information in the form of articles, videos, crop calendars, price information and so on. "

What minimum viable solution(s) are you proposing to address the challenge(s) in your community?

A variety of potential development activities undertaken by women's farmer groups in TA Location, are not accompanied by access to technology and information. While this is very much needed, so that the potential possessed can produce results and improve the family's economy

 

In our finding is that there is fertile soil for the introduction of the ICT App as all parameters for success are present. 

 

In addition to exchange access to information through an application that we provide called the PETANI application, we involve sensor and automation technology in the field of irrigation in every irrigation channel (primary, secondary, tertiary) directly through collaboration between parties, both government, private sector, and farmers. The government gets real-time irrigation data about the condition of irrigation canals to land information in the farmers' area. This is done as an effort to develop modern agricultural technology 4.0, which needs to be immediately introduced to seek the sustainability of Indonesia as an agrarian country to meet the food needs of its population and achieve the ideals of becoming a world food barn. The irrigation solution is connected to the information and education platform used by farmers directly, so farmers can report irrigation conditions on their land and even farmers can see the irrigation conditions reported by sensors in the platform. We as a technology company, certainly have a value proposition in terms of helping farmers from upstream to downstream. Farmers affected in this project get added value to gain access to the market directly through our e-commerce platform. Women's farmer groups as a local ecosystem to support these activities, they are the main key to educate farmer members and become a center for gathering farm produce before it is marketed

 

Share your story (your narrative)

The agricultural sector is one of Indonesia's potential fields. It is fertile land with two seasons and it’s on the equator, making it a strategic area providing a variety of plants for human needs.


Indonesia currently has more than 33 million farmers. Because of this amount, the agricultural sector must be considered and facilitated. Especially with technological advancements, to increase productivity and work efficiency.


From the above number, there are as many as 1.3 million female farmers spread across various regions in Indonesia. Women farmers have a large influence on the agricultural sector. Women farmers not only undergo their profession, but also as one of the spirits of farming and play an active role in improving the economy.


One group of women farmers who are very active in their communities is the Women's Farmers Group from East Lombok. This farmer group actively participates in developing the potential of the region.


However, a variety of potential development activities undertaken by women's farmer groups there, are not accompanied by access to technology and information. While this is very much needed, so that the potential possessed can produce results and improve the family's economy.


The presence of the PETANI application is an answer to the limited information that is faced by farmers in East Lombok, especially female farmers. This application will provide reliable information, directly from agricultural experts to assist farmers in the cultivation process.


With the right information, farmers can solve problems in the field, such as pests, plant diseases and others, quickly and will reduce losses.


This mobile based application is easy to access and understand. Various features are built to make it easier for farmers to find answers to difficulties encountered in the field. The PETANI application also brings farmers directly together with agricultural experts in the direct question and answer room, through the Forum feature.


Not only overcoming plant problems, PETANI application also facilitates farmers in East Lombok to connect directly with their regional Research and Development Irrigation Institute. This direct connection aims to make it easier for farmers to make complaints when experiencing problems with irrigation. So that it can be handled quickly.


The women farmers group was chosen as one of the agents for expanding access to information. It’s because of the activeness and contribution they have made to the community. With more and more access to information and facilities, various problems can be quickly overcome, so that productivity increases.

Please provide any additional relevant information that you would like to share.

Our project has achieved significant achievement of the target. Already 80% of farmers have had access to information in two project locations within 4 months. Our project can be replicated in other locations by involving local and national governments. By 2020, the government is targeting expansion to 35 regions by 2022. Problems related to access to information and technology, access to agricultural inputs, and market access can be resolved. If access to information among farmers is open freely, then they will be freer to get other secondary accesses.

Your Final Proposal for challenge

yes

edited on Aug 28, 2020 by Rani Mutiara
Commenting is closed

James Kiruri 7 months ago

Hello Rani, this is certainly a welcome idea and well done on it. How do you monetise or is it purely a social enterprise?

Rani Mutiara 6 months ago

Hi James, thanks for your response. Our activities are supported by funding from the Asian Development Bank where these activities are in line with our KPI. Of course, this is one of the business cases, expansion of user acquisition is a bridge for us to expand our business, involving several stakeholders such as fertilizer and seeds company and etc. where our platform can be used to promote their products. On the other side, we collaborate with banks to be able to provide access to finance to farmers, so we get a margin from these. On the downstream, we have a marketing platform where farmers who are members on the community can become our suppliers in B2B2C and in B2B

Etty Tasya 7 months ago

Hi Rani, I like your idea and project. So many women farmers in Indonesia have not been reached by education in the agricultural sector even though they are very competent. hope your idea reaches the final stage. Good luck team !!

Rani Mutiara 6 months ago

Hi Etty, Thank you.. We hope that this program can continue and be expanded so that female farmers in Indonesia can continue to be educated and contribute more

Achia Khaleda 7 months ago

Hi Rani, agriculture and technology always looks good combination and when you add women over there that will be more interesting. How the fermar access to you for your support. What is your marketing policy for them.

Rani Mutiara 6 months ago

Yes, very interesting. Women can be used as motivators for other farmers, the involvement of women farmer groups can value added, agricultural products can be processed into processed product. We facilitate female farmers in education and mentoring them. Also helping them to sell their products via our marketing platform in B2B2C and B2B models

Fahmida Hossain 6 months ago

You have taken very remarkable initiatives to solve the irrigation problem. you have mentioned that because of COVID-19 pandemic, you have changed you platform promotion model through webinars. What kind of challenges do you face for this?

Rani Mutiara 6 months ago

During the pandemic we have many challenges such as large-scale social distancing, this became an obstacle in the recruitment process through direct socialization. Changing our promotion model, we recruited field facilitators from each of the farmer groups and extension workers, and assisted them remotely, regularly webinars despite the limited connectivity in each location.

Nivashini Rave Rattey 6 months ago

Status label added: Community feedback received

Nivashini Rave Rattey 6 months ago

The idea has been progressed to the next milestone.

Nivashini Rave Rattey 6 months ago

You need to respond to the above comments and start co-creating by providing constructive feedback (such as above) to other participants- if you are keen on winning this challenge.

Users tagged:

Rani Mutiara 6 months ago

Sure Nivashini. Thank you for your information

Sunday Bawa 6 months ago

Hi Rani,
Out of the 60% of farmers, what % are male, are female? and is this percentage based on a location or world wide? More description please about the digital component of your solution?

Rani Mutiara 6 months ago

60% of farmers is the number of all farmers in Indonesia. Our activities to reach Indonesian farmers are in locations of the Integrated Participatory Development and Management of Irrigation Program. We are targeting 40% of women to be involved and get access to information through our educational platforms.

Sunday Bawa 6 months ago

Well well well, how come this vital information is not described like this in your product description.

Rani Mutiara 6 months ago

thank you for your input.. we will considering to refine it

Calister Simba 6 months ago

Hi Rani, this is a great idea but one question, considering most women in rural areas doesn't have access to digital tools, even more access to the internet, how do you intend to sort this challenge before introducing these digital platforms to them?

Rani Mutiara 6 months ago

Hi Clasiter, Before we introduced the apps, we had assessment in the TA location. The TA location has the pretty good internet access, so that it does not become our barrier to the use of application technology.

However, another challenge comes from the lack of knowledge of farmers in using access to information on their digital tools. Of those who do have a phone, 50% have a basic GSM phone and 50% have a smartphone. Even though the proportion of smartphone users is promising, the smartphone feature is little used. Consequently, efforts to promote smartphone functionality are highly needed. Awareness that a smartphone can be a tool to improve livelihood will attract farmers to pay more attention to utilizing their smartphone as a smartphone.

And Almost 70% of farmer’s say that a member of the family has a mobile phone. Family members who have a phone will become important supporters or facilitators for farmers. Around 40% of the farmers who don’t have phone, do in fact make use of a family member’s phone.
Consequently, if farmers have an information need, they will find access to a phone to meet that need. Farmer’s family members are ideally considered as part of the project’s intervention.



Rani Mutiara 6 months ago

Hi Clasiter, Before we introduced the apps, we had assessment in the TA location. The TA location has the pretty good internet access, so that it does not become our barrier to the use of application technology.

However, another challenge comes from the lack of knowledge of farmers in using access to information on their digital tools. Of those who do have a phone, 50% have a basic GSM phone and 50% have a smartphone. Even though the proportion of smartphone users is promising, the smartphone feature is little used. Consequently, efforts to promote smartphone functionality are highly needed. Awareness that a smartphone can be a tool to improve livelihood will attract farmers to pay more attention to utilizing their smartphone as a smartphone.

And Almost 70% of farmer’s say that a member of the family has a mobile phone. Family members who have a phone will become important supporters or facilitators for farmers. Around 40% of the farmers who don’t have phone, do in fact make use of a family member’s phone.
Consequently, if farmers have an information need, they will find access to a phone to meet that need. Farmer’s family members are ideally considered as part of the project’s intervention.



RACHEL MIAMI 6 months ago

Hello Rani?i like your idea its good.My question is Do you charge a fee for your services?how are you going to earn?

Rani Mutiara 6 months ago

Hello rachel, our application can be downloaded for free on the Playstore. We do not charge fees to farmers, but we do charge fees to companies that will work with us, such as fertilizer companies, seedlings through digital content media for the publication of their products in our application. Then downstream, we have a marketing platform where farmers who are members of the community can become our suppliers in B2B2C and in B2B

EUNICE KAJALA 6 months ago

Hi Rani,
Good initiative.Are there any cultural barriers that are likely to influence women's participation in your ICT educational platform?

Rani Mutiara 6 months ago

Hi Eunice, so far we have not encountered cultural barriers, technology can enter the village where the project is located, the currently barriers is how to convince female users to be able to actively utilize the apps is important for help their cultivation process.

Valentina Araya 6 months ago

Hello Rani,
Definitely, it is an interesting idea in a sector that is in need of incorporating technology and innovation in its processes, congratulations! I know of other solutions doing something similar in terms of providing information about the fields and crops to help the farmer in different dimensions. In that sense, how are you different from available solutions in the region?

In terms of the solution, are you doing some validation of your solution with female farmers? Also related to that, what is the solution development status?

Who are your clients? You mentioned the government might have a special interest in this, is the government a client or would it be more like a strategic partner?

What is your business model? I read in another response to a comment that you get a margin from the banks and from some other activities and that is super important information to include in your pitch!

Rani Mutiara 6 months ago

Hi Valentina thank you for your feedback..
Apart of a media agricultural best practices, we help farmers' problems from upstream to downstream sides. Before introduce our apps to farmers, we had first assessment to male and female farmers. Some male farmers said that their wives went to work in the fields. The activities of male and women mostly overlap, but women in particular undertake most of the food processing and family finances. Therefore, they need to interact and exchange ideas through our application media can be a solution for farmers. Future female farmer education should pay more attention to these two activities. In order to, we have several business models both upstream and downstream. In the upstream part we do not charge fees to farmers, but we do charge companies that will work with us, such as fertilizer companies, nurseries through digital content media for the publication of their products in our application. In addition, our other business model is to apply best practice close loop cultivation model with agricultural and industrial companies. And of course we involve banks to be able to provide access to credit to farmers and insurance that can cover farmer risk management. The industry as a buyer, of course, needs crops that suit market needs, so the close loop model is the most appropriate for them. We get margins from this closed loop model from agricultural companies, margin form banks and margin from insurance companies. Meanwhile, our other business model is in the downstream part, if farmers are not included in the close loop model, we can become a supplier partner to be able to market farmers' agricultural products to industry / restaurants and end consumers.

Muyunda Kaonga 6 months ago

Hello Rani, brilliant idea you are doing amazing works thumbs up. ICTs improve the lives of small farmers in a myriad of ways, from monitoring crops to tracking market prices and from spreading good practices to facilitating access to banking services. What other ways are women today solving this issue and what do you think is your value proposition? All the best

Rani Mutiara 6 months ago

Hi Muyunda, Thank you for your complement ..apart of a media good agricultural best practices, farmers who have joined in our community, they can become our fostered farmers and we can distribute their crops to end customers. In addition, we can apply the best practice close loop cultivation model together with agriculture and industry companies as buyers to get crops according to the needs of the industry.

Victoria Masso 6 months ago

Status labels added: Expert feedback received, Mentor feedback received

Nivashini Rave Rattey 6 months ago

Status label added: Submission completed

Rani Mutiara 6 months ago

Thank you @nivashini. Well Appreciate ..

Nivashini Rave Rattey 5 months ago

Status label added: Idea under jury review

Nivashini Rave Rattey 5 months ago

The idea has been progressed to the next milestone.

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