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Regopantes-Fair price by simplify the value chain directly from farmers

Community feedback received
Expert feedback received
Submission completed
Idea under jury review
Mentor feedback received

RegoPantes is an online market solution for agricultural products that connects farmers directly to end customers and industry with guaranteed product quality and fair prices for all parties. By the platform, farmers can sell their crops in reasonable price while the customers will get fresh products. The fair prices for farmers and consumers are calculated by the system by finding a new balance between farmer prices and consumer prices at the market. This new balance will ultimately increase farmers’ income and relatively lower the costumers’ price. Through this platform, it is expected that all parties will get the right quality and price, and then encourage the development of the welfare of farmers.

State your goals.

1). By using the technology, farmers do the end to end process and provide the high quality products, consumers will get fresher products than conventional market provides.

2). Technology is not just a tool. It help us to accurate the fair prices, as we curate the price on the farmers' side and customers' side, and we formulate the fair price by considering the logistic components, so the price we deliver is the fair price for both farmers and customers. By the end, the customers (individual and also the bussiness) can monitor the process itself from harvest and deliver.

3). Social impact, as the price on the farmers' side is increasing, their income will be increased as well, meaning that by buying fresh products through our platform will show that the customers are willing to help farmers increase their income

4). Expand the business models to Indonesia and Asean

5) Farmers not just produce the product but also directly contribute to the whole ecosystem so they can get more value for themselves.

6) Minimize the food waste by simplify the supply chain process

What problems (particularly in value chain competitiveness and global disruption) are your community’s stakeholders facing due to the Covid-19 pandemic?

since 2017, before we started the online business, we have already did the offline experiment to create the formulas to define the fair prices both for farmers and customers. From that, we can faced that both farmers and customers were hard to get the fair prices. So, the formulas that we made is contain the logistics cost, risk cost, and handling cost. All this time, the conventional supply chain has no traceability data for both side, so we started to make in online for the fair data and information for both sides. Since Indonesia conducted large-scale social restrictions during the Covid-19 pandemic, there are many problems that we received, and we are trying to solve it. Especially the issue of food scarcity, because of the difficulty out of the house, many parents are difficult to shop for groceries.
Through those problems, it's time for Local Farmers to show themselves and has an essential role in this situation.

Based on the problem is, we provide an online platform (e-commerce) to users can shop easily directly from farmers and also to support the local farmers to get income and improving the quality on this pandemic. During this Covid-19, our B2C business model are running well, but inversely proportional to the other business model (B2B) because so many restaurant and culinary business are closed on this pandemic.

All the business process is handling by the farmers itself, include the grading, packing, and delivery to our hub. So it minimize to be contaminated, the next process is delivering to our hub and we package to the customers and delivery is handling by third party in a safety box and packaging. It's really simple handling process to minimize the chance of contaminating.

What minimum viable solution(s) are you proposing to address the challenge(s) in your community?

The majority of people do not benefit from any of the online wealth today. A lot of benefit that mobile application can give only targeting people in the top of the pyramid.
8villages is a technology company that focusing on developing platform for villagers, we start with creating a communication and education application for smallholder farmers.
Farmers give 13% of Indonesia's GDP but also the farmers is 30% of the low income earners in Indonesia. Lack of information and market acces limits the farmers to reach their welfare as a result of their works. We try to simplify the long supply chain, through the technology farmers can be the main actors on the supply chain ecosystem. So they can manage and control the process directly, starting with the pre harvest, on farm process, and off farm. The process that we create is to minimize the supply chain layers and empower the farmers to involved directly in the process and ecosystem.

Share your story (your narrative)

First, we started with data collecting and community platform since 2012. In reality, most of the farmers in Indonesia don't have smartphone yet, our data collection platform solve that problem by together with other stakeholder, we monitoring farmers activities and make a decision from there. Since 2017, we try to present the commerce platform that connecting farmers directly to the market with the fair price concept for both farmers and customers.

 

Well, lot of our farmers are located in a rural area; lack of logistics, bank, market access. So they sell their product to the middleman as well without knowing how much the price of their product (middle man take the products and pay it 2-3 days after, send it to Jakarta and the other middle man buy it to sell in another city through Jakarta). The targeting market is on the central city. We know Indonesia has 33 central city in each province. By connecting the farmers directly to the customers on the central city in each province, we can simplify the layers and supply chain itself. We doing this through digital transformation. We have two platforms; for customers and farmers. By the platform, farmers sell their product by submitting or posting the goods that they want to sell. They know what prices they can sell, how much the quantity, and also have the report of the sold product itself. Also, they know how much the prices the customers buy their product, how is their rating based on the customers side, etc. Before they can sell on the online platform, they should pass the numbers of process and should be verified by our team. For the unqualified farmers, if they still want to sell through our platform, they should follow our SOP, including using application (online platform), SOP in delivery, packaging, etc. 

By using technology, directing access to market and improve logistic to get better price, it improves pricing, traceability, and transparency process. Improve visibility on farmer's activities, give farmers access to information, connect farmers to market, and help them to manage logistic, it can increase farmers income, reduce logistic cost, and consumer receive. Since 2019, the farmers also involved in the B2B business and match the standard, specification, and schedule based on business partner request. It turned to be our big step to enlarge the location we served and growth the transaction itself.

Please provide any additional relevant information that you would like to share.

Goals in One year: In one year (2020) we hope to serve 7.500 farmers who have joined the commerce platform and there are 20.000 registered consumers, and additionally for outlet we planned 350 outlets total in one year (2020) to supply raw material from farmers.

Goals in Five year: in five years, we will serve 18.700 farmers who will join the commerce platform and there are 45.700 registered consumers, and addition for the restaurant and cafe outlet we plan to acquire 800 outlets to supply raw material from farmers. Asia is one of the potential market because the biggest problem of the supply chain is logistic cost and lot of fresh good variant is come from Asia. Beside that, there are huge number of the potential small business in Asia and especially Indonesia.

Your final proposal for challenge

yes

edited on Aug 31, 2020 by Wilda Romadona
Commenting is closed

James Kiruri 7 months ago

Hello Wilda, kindly study what Twiga Foods is doing in Kenya and I am sure you can learn alot from them. Well done and keep it up.

yuni antoro 6 months ago

good inform, James

Wilda Romadona 6 months ago

Hi James, Thank you so much for your information.. we will preparing for it

Tafadzwa Chikwereti 7 months ago

i love youre idea on how it eliminates wastage and is menat to alleviate poverty.

Anyway this is a small piece of advice My advice Start small and build momentum, Being a social entrepreneur can be very difficult, you are constantly in a field dominated by changing dynamics, you will often face business challenges, and you have to start small and build your enterprise from the ground up. You must be resilient, realistic, and passionate about your goals and the impact you are trying to achieve. To add to your solution, I am sharing with you questions from one of our trainings that can help in refining our ideas and projects What business model will you follow to implement this idea? What methodology or strategy will you use during different processes of implementing this idea? Which are the processes you have to go through until the finalization of the idea? What means or tools do you need to implement my idea? Which are your potential collaborators, investors? I honestly suggest that before you submit your idea or project, please and ask yourself these questions and even if you have submitted their project, do remember that we still have opportunity to refine our ideas and resubmit. I hope that you find this useful. Also, please create time and take the campus online trainings as the trainings are there to help campus members understand what it is to be an entrepreneur.


Consider my idea vote and comment on it Let co create
Thank you

Tafadzwa Chikwereti 6 months ago

looking forward to your support and reply would be welcome

Wilda Romadona 6 months ago

Hi Tafadzwa, thank you for your insight. this idea started from 2017. we say thank you for your insight and will be considered.

Nabuyuni Sankan 7 months ago

Hello Wilda

Thank you for considering the end to end method that links the farmers with buyers. Kindly highlight how methods of delivery will be done to get to potential buyers using the technology. would you consider integrating third parties such as small retailers certified and have the measures to protect them from Covid-19 to assist with delivery as measures during the global pandemic restricts a lot movement this will assist in getting them on time.
Good luck with the project

Best Regards.

Wilda Romadona 6 months ago

In this pandemic, we have new ideas that focus on minimizing the transmission of the COVID-19 virus by creating a new business model, B2B2C. We focus clusters/housing in each area with a red zone to become an agent through this business model, residents can order directly through agents, and then orders will be sent to farmers through our system.

Ivana Kostic 7 months ago

Dear Wilda, interesting solution! Please confirm what is the primary market and then why specifically Indonesia and Asia as target markets? Also, please confirm the competition as there is a few similar solutions and state your advantages, eg Mercadito. Thanks, Ivana

Wilda Romadona 6 months ago

Dear Ivana, Thank you for asking me. Actually, our target solution like household, Culinary business, and food industry, especially Indonesia and Asia. We succeed increasing farmers income up to 22 times. Our business seems to be growing significantly in the past two years. In 2018, our commerce platform got 90.000 USD in revenue, and in 2019 we extrapolate the revenue to ten times larger, we got more than 1.000.000 USD. Right now this business is setting its foot and trying to expand the market to export.

Israel Abazie 7 months ago

Good one Wilda

Wilda Romadona 6 months ago

Dear Israel, thank you so much. wish me luck :)

Nivashini Rave Rattey 7 months ago

Status label added: Community feedback received

Nivashini Rave Rattey 7 months ago

The idea has been progressed to the next milestone.

Etty Tasya 7 months ago

wow.. RegoPantes the good idea.. good luck team!!

Wilda Romadona 6 months ago

Dear Etty, Thank you so much for your support.. wish me luck :)

Achia Khaleda 7 months ago

Hello dear, It's a nice project. My question is how the farmer will access this online marketplace and how you ensure the product quality to the customer.

Wilda Romadona 6 months ago

Dear Achia, thank you for asking me. We have a platform for farmers to interact directly with experts, consumers, and other farmers in our application. We provide a QR Code in each package so that consumers can instantly see the farmer's profile and area. The products we sell are based on grade and have been adjusting to the prices given by farmers.

Kléber Jácome 6 months ago

Great idea. Could the idea be implemented in any country, regardless of whether it is a rural area?

Wilda Romadona 6 months ago

Dear Kleber, Thank you for asking me. Our idea can be replicable, but unfortunately, our goals are to accelerate villages' modernization, give more impact, and help farmers in our country through IT solutions.

Khadija Hamouchi 6 months ago

Killing the Middleman is the new black! From the start, I am very unclear with the geographical location of such an idea as well as the type of farmers and consumers you would like to serve. I do no have much of an idea of what your platform looks like. In your MVP, I would like you to clarify how education to farmers helps connect them to consumers directly? I would love to actually understand what your product looks like with a description.

Wilda Romadona 6 months ago

Hi Khadija, nice to e-meet you again. We already met in Busan last year. Well, lot of our farmers are located in a rural area; lack of logistics, bank, market access. So they sell their product to the middleman as well without knowing how much the price of their product (middle man take the products and pay it 2-3 days after, send it to Jakarta and the other middle man buy it to sell in another city through Jakarta). The targeting market is on the central city. We know Indonesia has 33 central city in each province. By connecting the farmers directly to the customers on the central city in each province, we can simplify the layers and supply chain itself. We doing this through digital transformation. We have two platforms; for customers and farmers. By the platform, farmers sell their product by submitting or posting the goods that they want to sell. They know what prices they can sell, how much the quantity, and also have the report of the sold product itself. Also, they know how much the prices the customers buy their product, how is their rating based on the customers side, etc. Before they can sell on the online platform, they should pass the numbers of process and should be verified by our team. For the unqualified farmers, if they still want to sell through our platform, they should follow our SOP, including using application (online platform), SOP in delivery, packaging, etc. I hope you can find it clearly with my explanation.

Nivashini Rave Rattey 6 months ago

Status label added: Mentor feedback received

Nivashini Rave Rattey 6 months ago

Wilda, pls refine your submission based on the feedback that you've received thus far and post it on this site by pressing the edit button. Only then you will receive the expert feedback- which is required for filling up your final submission document. Let me know once you have done that.

Remember the challenge ends on 31 Aug (Monday). Pls hurry up!

Wilda Romadona 6 months ago

Hi Nivashini, Thank you so much for your information and reminder. I want to inform you that we have already done editing our submission and sending the final proposal to ITU by email. Thank you

Nivashini Rave Rattey 6 months ago

How exactly will the process and mechanisms behind your practice will enable/empower the farmers in your community- conducive to accelerating digital transformation in your community. Also, state clearly how this will create an enabling environment for the aspiring digital innovators.

Users tagged:

Wilda Romadona 6 months ago

To get the better prices, farmers should know how much the "best and fair prices" for their product, so we have two platforms; for customers and farmers. By the platform, farmers sell their product by submitting or posting the goods that they want to sell. They know what prices they can sell, how much the quantity, and also have the report of the sold product itself. Also, they know how much the prices the customers buy their product, how is their rating based on the customers side, etc. Before they can sell on the online platform, they should pass the numbers of process and should be verified by our team. For the unqualified farmers, if they still want to sell through our platform, they should follow our SOP, including using application (online platform), SOP in delivery, packaging, etc. We have two types of farmers : individual farmers and group of farmers. Lot of our farmers can be empowered through their group or community of farmers, as well as their small hub can be pick up and drop point for their products. I hope you can see he details below here i attached the flow.

Nivashini Rave Rattey 6 months ago

include this in your final submission form. Start working on it already.

Users tagged:

Wilda Romadona 6 months ago

Thank you

Wilda Romadona 6 months ago

thank you Nivashini, i already attached the same file on the final submission

Nivashini Rave Rattey 6 months ago

Status label added: Expert feedback received

Nivashini Rave Rattey 6 months ago

Reflect on all of the comments that you received and start working on your final documents.

Users tagged:

Nivashini Rave Rattey 6 months ago

Status label added: Submission completed

Nivashini Rave Rattey 5 months ago

Status label added: Idea under jury review

Nivashini Rave Rattey 5 months ago

The idea has been progressed to the next milestone.

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